Writer bias: former longtime Windows Phone fan; current Android user; invested in Windows ecosystem.

When Windows Phone 7 came out I was excited. At the time Android was a poor imitation of iOS and iOS was boring. I loved the squares that flipped. The unique blocks of colours. The smoothness of use. “Metro” was minimalism taken to the extreme and it was great. I picked up a Omnia 7 and couldn’t be happier, obnoxiously pushing it on all my friends. Over the years the UI grew and changed, moving away from a lot of its initial design conventions although I never felt it lost its soul. I was a loyal fan buying almost every new flagship. However, 6 months ago when it was time to upgrade I did the unthinkable. I got a droid.

So as I wave good bye let me break down what I liked and disliked about the platform and what went wrong.


The Good


WP UI number 1!

Windows Phone interface to me was the best feature. It was minimalist, fast and succinctly conveyed a lot of information. More information than grids of plain icons. The metro squares that flipped to show more information are something I miss and are unmatched by things like widgets on Android. The only downside is many apps didn’t support live tiles in meaningful ways.

The second feature of WP I liked was the flow of use. Each action felt like it flowed into the next due to good animations and app design. Multitasking felt very easy to use. I think a lot of the “flow” feeling I got with WP was the use of swiping rather than tapping which made navigation feel more organic somehow.

When apps were properly designed for Windows Phone’s they worked amazing. Traditional app design is a menu with buttons that take you to screens with various functionality. App’s are file tree’s where you go down different paths to end up at the screen with the function you want. Windows Phone pioneered something different. Apps were supposed to have a single big picture stretched over all the main screens and then you would swipe between the different screens with the section of picture serving your reference point. One of the greatest things about WP was its focus on showing information through design rather than text.

I don’t know what it is about the keyboard that I loved so much. Swiping and tap typing seemed more seamless to switch between compared to Android/iOS. The icons for each letter were squares that touched each other so unlike other keyboards there wasn’t much dead space. This made letters feel a lot easier to hit. Being able to drag your finger and then release on the letter you want was a nice feature. Being able to double tap uppercase to capitalise your selection was also useful. I’m sure you could find a keyboard on Android that allowed much of the functionality however from my experience nothing I’ve used has surpassed the WP keyboard.

One of my favourite parts of Windows Phone was the beautiful devices produced for it. Both HTC and Nokia created, I think, the best looking phones ever made. Nokia’s unashamed use of polycarbonate housings created vibrant designs. Unlike today where everything is metal or plastic pretending to be (yuck). I wish the polycarbonate designs had stuck around and everyone didn’t abandon them because there were a lot of advantages with things like scratches and breakability. I’m not sure what’s happened to phone design recently but I find the current Android standard’s pretty ugly and most of what Samsung does an assault on my eyes.

What I liked most about the platform was the vibe. Ironically, I guess, the whole project was built off the mantra “think different.” I assume in the disorganised days of Steve Ballmer, where everything except Office was ignored, the mobile team was allowed to push boundaries and try new things. People expected WP7 to be the mobile port of Windows 7: plain grids of icons like Windows Mobile and the competition. Maybe some funky aero backgrounds to top it off. What we got was the only drastically innovative OS design ever made since the iPhone rose to power.  This ethos permeated the user base of Windows Phone. In general users were older and counter culture. The app developers had a focus on innovating and doing things differently to conventions. I assume people involved with any fringe platform (e.g. Linux) are much the same.


The Bad


So here’s where things get less rosy. The issue with Windows Phone is Microsoft is too stubborn to let it die but not willing to expend resources to make it viable. Microsoft hasn’t seriously pushed it since the end of Windows Phone 7 as by then it had become clear the platform wasn’t going to blitzkrieg to 13% (as some analysts predicted). The platform ekes along at the edge of relevancy in a weird quasi state. The fear as a user is when the plug is going to be pulled. Not just for the platform itself but also for the ever dwindling dev base.

As a result, Windows Phone gets a worse port of everything. Even Microsoft’s first party apps like OneDrive and Office in my experience work better on Android. This really shouldn’t be the case. The truth with the platform is you will have 95% of applications you need. However, the quality has no guarantee. Your bank app will likely have the basic functionality of the mobile site for instance. For most of the big social media apps (Reddit, Snapchat, Instagram, Vine, YouTube etc.) you have to use 3rd party work arounds. However, making it big on Windows Phone doesn’t mean flappy bird riches so even apps like Metrotube that almost everyone uses don’t generate the income to ensure full time dev teams. Therefore, you basically have to hope that your favourite apps’ developers stay inspired and continue to support their project. There are a lot of abandoned apps that float around on the Marketplace that people still have to use due to lack of alternatives. These are usually in the process of slowly breaking. Bacconit (Reddit client) was an example of this.

Finally, carrier support is awful. Know-it-all phone salesmen constantly shove in your face how ubiquitous their Galaxy Whatever and iPhone are. “Oh why are you using that?” “Oh I use this and I have no issues at all.” “You really should think about switching to x POS droid we stocked too many off.” The reason that eventually pushed me away for good was when the flagship Windows Phone (Lumia 930) didn’t even get the Windows 10 update because my carrier just decided not to bother.


The Ugly





So who should go out and pick up a Windows Phone?

If you’re one of those people who doesn’t use any social media then this is the platform for you. If you only use the big apps like Facebook, YouTube and Reddit then you will do fine… assuming you don’t mind missing out on the occasional feature. However, if you are already invested in the ecosystem on other platforms then swapping over will be difficult. And you always have to keep in mind that some killer app might one day come along that you want to try but can’t e.g. Pokemon Go.

Windows is currently on the right path by integrating their platforms, if it becomes relatively easy to port tablet and desktop apps to the mobile OS that will work wonders. But I think Microsoft needs a big relaunch when they’ve sorted the platform. They also need to spend money paying devs to port to WP. I think a good goal would be ports of all 100 top apps on Android and iOS. As it is Windows Phone will never go anywhere as long as it sits in purgatory. Microsoft has to figure out what they’re going to do with it and what will set it apart. The platform and devices need yuge innovation to tempt people again. Until then I have a Windows desktop, Windows laptop, Windows tablet, Windows console but I wouldn’t buy a Windows Phone.


  1. Completely agree about the keyboard. My Lumia had by far the most intuitive keyboard I’ve ever used, and texting has never been quite the same with SwiftKey. (For real, when will Android get the Wordflow keyboard?)

    I’m part of the same club, where I loved my Windows Phone but eventually switched to Android. Don’t get me wrong, I also love my Oneplus 3, but still feel nostalgic about the Windows interface. Widgets are often not as effective at displaying data as tiles, and frankly, I think tiles look better on a small screen. Certain things like the app store and the customizability are what eventually made me switch to Android, but if Windows Phone/Windows Mobile make a comeback (Surface Phone?), then I’ll be the first in line.

    Microsoft needs to hear this. Thanks for the article!

  2. I think WP 8.1 was a good experience, and Windows 10 Mobile is not bad, I’d take either over iOS. But I keep getting drawn back to Android every time I buy a Windows phone device. I’m not sure if the problem is I’m buying cheap devices, or if it’s the little things you can’t do app wise that pop up just frequently enough to remind you, “oh you don’t have this anymore…” Also, while live tiles are nice and good for some things, they are no replacement for widgets. It’s damn near impossible to find a clock tile that works like it’s supposed to, which seems insane to me. I ended up installing an app called squarehome which mimics the windows mobile ui, but is super customizable AND also lets me have whichever widgets I want. I will settle for this until the Surface Mobile and Windows 10 on ARM become a reality, and then maybe I will take a dive instead of just dipping my toe.

  3. This is honestly one of the best articles on why Windows as a mobile platform was very different and beautiful from its two other counterparts, I have ever read.
    You have articulated everything I felt about Windows 10 into one amazing piece.

  4. I’ve been trying to switch to Windows Phone for a couple of weeks now, from an iPhone 6s Plus. I’ve always loved the Windows Phone interface. It just feels more useful. The little details go a long way to help that feeling. And Cortana is leagues better than Siri.

    But the main goal for me was not to switch to a better platform. The lack of apps on Windows Phone was actually the biggest draw for me. Lately I’ve been so distracted by my iPhone, I haven’t gotten anything productive done. But I carried my Windows Phone around for a week, and found that my battery lasted way longer, because I wasn’t pulling it out every five seconds. I wasted less time on social networks and unessesary apps, because they weren’t there. When I did get my phone out, I ended up opening One Note and started writing notes for my book, which has been neglected for far too long.

    The only thing holding me back from leaving my iPhone behind is the stability of the OS. I still get glitches from time to time, but honestly I’m willing to live with those. My camera gets stuck sometimes, nad that is of bigger concern, but granted the camera is also the biggest thing keeping me with my iPhone. It is hard to pass up the beautiful camera plus the abundance of photography apps. But my biggest holdback is the future of Windows Mobile, or the lack thereof. I honestly am holding out hope that the platform will make its comeback. But even if it does, my Lumia 640 will probably be left in the dust. And the more likely scenario, I fear, is that Microsoft will one day pull the plug for good.

    But for right now, Windows 10 Mobile is viable for me, and not only viable, but preferred. Maybe one day I’ll be forced to return to my iPhone, or to get an Android, but for now, for me, I think Windows is the way to go.

  5. I have loved my Windows phone, like others I think the interface is great. I have a daily task list and news highlights on my email screen. I still feel they missed a trick in that this could have been the platform of choice for “work phones” .-maximum MS Office integration, minimum distraction.


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